Tread4 Marketing

What can I do differently?

We all want to come out on top.  Will that happen each and every time?  No.  Organizational culture is an important aspect of success.  Most people will say “of course, everyone knows that”.  Truth is few put the concept into action expecting that everyone “knows that” when in actuality they don’t.

Business consulting

Performance Leadership.  Why would you need it?

I have had many conversations regarding performance in business.  Most all my conversations are predicated with a thought or a need for improvement in one department or another.  Rarely have the conversations began with a more wholistic view of business performance. 

Tread4 sales Consulting

What is Sales Enablement?

Sales enablement is “a strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and front-line sales managers along the entire customer’s buying journey, powered by technology.

Strategy in Marketing

Tried and True

Many of us have read business books and came out thinking “well, that makes sense” or “that’s just not how it works”.  We then file the information away in a folder of our brain that may or may not be referred to in the future; may be tried and implemented or just left alone. 

CRM Tread4 Consulting

I want to adapt but “How?”

Such a great question! Limitless amount of answers!

If you had the chance to read my previous blog posts (if not check them out here: ), I eluded to several clichés and catch phrases that I would visit in this post. I recently read “The Microscript Rules” by Bill Schley. Great quick read that was insightful and entertaining. Some of the following thoughts were derived after I read the book.

gaining traction equals sales

Spinning your wheels

In my last post I wrote about the “New Normal” (not a big fan of that catch phrase and hope it makes the list of bad clichés sooner than later). I admit it has thought provoking tone but gaining traction in this quagmire should not be minimalized to “normal”.

Tread4 Consulting CRM

The “New Normal”…Really?

I have been working from home for many years (15yrs give or take). This pandemic has given us “New” catch phrases. The “New Normal” is merely one of a million catch phrases that we will hear or read in the upcoming days, weeks and months regarding the plight the pandemic is causing and the aftermath that has yet to be determined.