I have had many conversations regarding performance in business. Most all my conversations are predicated with a thought or a need for improvement in one department or another. Rarely have the conversations began with a more wholistic view of business performance.
Sales enablement is “a strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and front-line sales managers along the entire customer’s buying journey, powered by technology.
Many of us have read business books and came out thinking “well, that makes sense” or “that’s just not how it works”. We then file the information away in a folder of our brain that may or may not be referred to in the future; may be tried and implemented or just left alone.
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