We all want to come out on top. Will that happen each and every time? No. Organizational culture is an important aspect of success. Most people will say “of course, everyone knows that”. Truth is few put the concept into action expecting that everyone “knows that” when in actuality they don’t.
I have had many conversations regarding performance in business. Most all my conversations are predicated with a thought or a need for improvement in one department or another. Rarely have the conversations began with a more wholistic view of business performance.
Sales enablement is “a strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and front-line sales managers along the entire customer’s buying journey, powered by technology.